Post-iOS changes crushed their Meta performance. Premium leads dropped, ad costs rose, and revenue declined — threatening a successful therapy practice. We rebuilt the targeting, the creative, and the funnel.
Apple's iOS privacy changes decimated their Meta targeting. The sophisticated audiences they'd built were gone overnight. Premium leads dried up, cost-per-lead spiked, and revenue started declining — threatening years of growth for an established therapy practice.
Sound familiar? This is the most common story we hear from service businesses right now.
Developed new ad creatives built specifically to resonate with high-value audiences. We moved away from generic messaging toward creative that spoke directly to the clients they wanted.
Rebuilt their audiences from scratch. We replaced what iOS had destroyed with new targeting built on real behaviour signals, so the right people started seeing the ads again.
Ran structured tests at every stage: ad copy, landing page, follow-up sequence. Optimised every element until the system consistently produced qualified bookings.
446% ROI — for every dollar spent on ads, $4.46 came back in revenue. Revenue went from declining to $872K generated, and the rebuilt system keeps compounding as the practice scales.
The proof, straight from the ad account:
If your Meta ads have hit a wall, we'll show you exactly what's broken — and what it would take to fix it.
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